nike golf _ process
(2019–2021)A behind the scenes look at the ideation, sketches, roughed out designs, and some light storytelling that rounds out the work.
In most instances, this work has never before been shown and was never intended to be so please consider the unfinished nature of it part of the process.
One of the most exciting opportunities on the golf team, was designing and storytelling around one of Nike’s most accomplished athletes, Tiger Woods. As my manager at the time stepped out on his sabbatical and on the edge of a pandemic we had no idea was coming, I was given the chance to lead most of the graphic work for his on-course apparel at the 2022 Augusta Masters Tournament. This was a very celebratory year for Tiger marking the 25th anniversary of his first major win and his first at Augusta.
All of this work created alongside a very talented team:
Hannah Marcinek
Chase Kennedy
Taylor Sieg
Claudia Simoes
Brandon Roegner
Josh Ingalls
Tiger Woods, 25th Anniversary
First Major Championship (1996 Masters)
Product launched for 2022 Masters Tournament