nike running
Select work shown designed for womens global running collections
Updated regularly as product comes to market.
To see my process and ideation click here.
Of all the work I had the priviledge to be a part of, creating a few product collection for Nike’s relaunch of Womens Race Series, the After Dark Tour was the most exciting one to be a part of. This event showcased an unprecedented committment to women’s focused products and storytelling. The event itself, the visuals, identity, and experiences happening in different cities across the world was one of the most rewarding moments to be a part of.
The number of people responsible for the success of this launch and the overall event is beyond my knowledge but from a product design acknowledgement, none of this would have been helpful without the creative collaboration between Manny Cabrera (designer) and Danny Reyes (creative director).
After Dark Tour (2025):